SCN’s technology and analytic platforms allows BIDs, cities and other venue owners to know: visitor count, physical movement flow, WiFi session information and socioeconomic information about the patrons of the venue. SCN views this information as an asset of our venue partner which may or may not be utilized. Utilizing the analytics, applications available to the venue partners include:
Capital and operational budgetary planning (based on and pedestrian count and movement patterns),
Demographic information incorporated into annual reports (such as those produced by BIDs for their constituents),
Demographic information and dwell time provided to retailers in a BID or city to help facilitate better marketing and inventory management, and
Many other possible uses specific to each venue.
Please see below for a sample of the analytics SCN can make available to your venue.